Tim O’Reilly it is interesting that this was the case in the US.

Nov 12, 2016

1 min read

…onded with appeals to fear and anger. Her supporters were barraged with a constant stream of emails warning of the dangers of a Trump presidency, and far fewer expressing the positive vision of a Clinton presidency. And her supporters were quick to flood social media with stories demonizing Trump and his policies …

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Tim O'Reilly

Tim O’Reilly it is interesting that this was the case in the US. Here in the UK one of the much touted reasons given for Brexit was precisely that the remainers led a negative campaign. They never sold the positive reasons to stay in the EU, instead promoting the negative reasons to leave. Fear breeds fear.

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