It’s so great to hear an honest example of the startup story that otherwise never gets written. There is an immense pressure to live up to the media’s mythical founder archetype and hence startup stereotype. Grew exponentially, invested in immediately, valued unicornly, offered publicly.

I’ve seen businesses keep on keeping on, when turning off the lights at the right time would have saved not just time and money, but health and wellbeing.

Sometimes all that can be taken from a business are lessons, and that’s not failure in my books.

Look forward to reading how your journey continues!